Top 5 Virtual Fitness Programs on iOS in the UK: Q2 2023

During the second quarter of 2023, the top 5 virtual fitness programs on iOS in the United Kingdom showcased varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at how each app fared:

JustFit: Lazy Workout & Fit saw a notable peak in weekly revenue, reaching approximately $41K in early April. The app's weekly downloads experienced a significant decline from 32.2K in late March to around 14.7K by mid-May, before slightly recovering to 17.7K by the end of June. The weekly active users for JustFit also exhibited fluctuations, with a peak of 65.3K in late June.

The 2024 TCS London Marathon app, released in mid-April, had an impressive start with 164K downloads in its first week. However, downloads dropped sharply to just 3 by the end of June. The app's weekly active users followed a similar trend, starting strong at 107K and peaking at 176K before declining to 35.2K by the end of the quarter.

Strava: Run, Bike, Hike demonstrated consistent performance throughout the quarter. Weekly revenue showed stability with a peak of $228K in mid-June. Downloads maintained a steady range, peaking at 21.3K in early May. Active users hovered around 400K, peaking at 459K in early June.

AllTrails: Hike, Bike & Run experienced a high point in revenue, reaching approximately $87K in mid-April. Downloads peaked at 20.7K in early April and remained fairly steady, ending the quarter at around 13.3K. Active users increased steadily, peaking at 43K in late June.

Lastly, OS Maps: Walk, Hike, Run, Bike showed a strong performance in weekly revenue, reaching up to $139K in mid-May. Downloads saw a peak of 13.3K in early May but declined to around 8.5K by the end of June. Active users varied slightly, peaking at 32.6K in early May.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.